Well the long answer.
McCain won the nomination--Why? Because he was seen as a moderate and democrats and independents voted in some of the REP primaries to give him the nomination.
this setup McCain and disenfranshised a large portion of the Conservative Base of the republican party--We did not like him professionally.
So then he went out and attacked Bush's policies--and Bush--which only further allienated the base--we just invested EIGHT years of FREEDOM in IRAQ and AFGHANISTAN and NOW are own candidate went around attacking the guy that stood his GROUND and tried to Free 50 million people.
Now--Thanks to Palin we were a little impressed. But lets face it --she was an unknown and came across in the Press as an "IDIOT" to put it polite--granted she believes the Conseravtive MANTRA--Lower taxes for all ---strong defensive. Free trade.
But her experience in general knowledge was elementary at best--I WOULD HAvE WIPED the floor with Biden in the debate.--but that is not here or there.
So what did we have--A man that attacked his own party in an effort to get moderate voters---WE SHOULD ALL LEARN- "YOU CAN'T OUT DEMOCRAT A DEMOCRAT"
and in the end--the "MODERATES" voted for OBAMA and McCain's strategy of attacking the base of his party did not work.
NOR SHOULD IT EVER!
the Conservative base needs a simple plan to regain the Republican party.
STRONG DEFENSE, Strong borders, Lower taxes for all.
Smaller government--more accountability--and less corruption.
Bush, McCain and ALL the republicans should have argued--WE ARE IN IRAQ and we will not abandon 25 million people to Radical and extremist now to fight them in the FUTURE--every chance they got--INSTEAD they ran away from Bush and left him hanging on his OWN.
They should have said--LOWER TAXES bring in MORE REVENUE.
They should have said--Government does nothing efficient--so don't trust it with your healthcare. Instead we will pass laws to make it more affordable--and do that.
These are just a few things.
But Generally--McCain ran against Bush in generally---and OBAMA was already doing that--so why would you vote for McCain.